It began with Séverin

After this elf came along, we were inspired to create something as extraordinary as him. Named after our  favourite camping spot in the-middle-of-nowhere British Columbia (Canada), Inchworm Alley was born.

Combining our experience in women's wear, we choose to use only GOTS Certified Organic Cotton. Imaginative prints, where gender norms take a backseat to eye-catching, unconventional graphics, that's our jam.

To make it all happen, our party of three travels from Canada to India six months out of the year to seek adventures, samosas and to work one-on-one with our workshop partner. As a result we know firsthand that production is ethical and sustainable - that's the bread to our design butter and it's so important to us.

Séverin has refined the way we see the world and how we intend on caring for it while we're here. We'd love for you to continue that journey with us, so click on SUSTAINABILITY to see how we are doing it!